Repackage Your Services for Smaller Wallets

Posted by: Rod Kurtz on January 7, 2009

Everyone from cleaning services to high-end consultants needs to repackage their services to keep cost-conscious clients. To do this, focus on essentials. How do you know what is vital to your customers? Ask. A good question to start off with is: "What is important to you today?" Then, adjust your service to meet the customer’s needs. This also means that you will have to downsize your business or find more customers. You may be able to find customers from your competitors who are not repackaging their services. Remember that marketing and advertising work. Do not be shy about getting the word out.

Marilyn Holt
CEO
Holt Capital
Seattle

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!