Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Do Not Dump One Line of Business to Grow Another One

Posted by: Rod Kurtz on January 15, 2009

The death knell of growth comes when you decide that a line of business is too much work for you to keep. Do not dump any line of business unless it is losing money and there is no way to adjust costs, or no other sales channel available to you to profitably sell those goods or services. Before you do anything drastic, perform what-if scenarios and make sure that you do not need any heroic change in other lines of business to survive.

I know of a company that dropped an old line of business on the assumption that the new line of business would grow at a 500% annual rate. It did not grow that much, and over time its growth declined to a modest 25% annually. As you adjust to meet the needs of today’s economy, adjust proportionately and avoid sweeping changes that can severely hurt your business.

Marilyn Holt
Holt Capital

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!