As we head into 2009, new examples of wind and solar energy initiatives are popping up everywhere. More and more companies are looking for ways to reduce energy spending and create a corporate culture dedicated to improving the environment while still focusing on business.
Such changes should take place internally and also be reflected externally with your company’s brand in mind. As a small-business owner, you should make certain the message and the media you use are aligned to show exactly what is important to your company and how it relates to the overall community. If, for example, you are thinking of outdoor advertising such as billboards, consider alternatives to bright LEDs, because they raise questions about safety and light pollution. Instead of print advertising, consider Web options to reduce the amount of paper waste created by corporate mailers.
Always remember that the tools you use say a lot about your business and its commitment to the environment.
Vice-President of Sales and Marketing
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