Archives: December 2008

Conserving Capital

Posted by: Rod Kurtz on December 31

The first step to conserving capital is to know what drives your business. Determine your primary business of units sold, customers sold, average order, hours billed, etc. Pricing should be...

Brand Your Business Online

Posted by: Rod Kurtz on December 30

Here are some ideas for branding your business online: 1. Protect Your Name. As an entrepreneur, your name is vital to your brand and the identity of your business. Be...

Fit to Speak

Posted by: Rod Kurtz on December 29

When you pitch yourself, your company, or your product, you need to exhibit more energy than your audience, not less. If you walk into a room and your listener thinks...

Ask the Ethics Question

Posted by: Rod Kurtz on December 26

Strong ethical standards are a key ingredient of great leadership. Yet too often the question of whether or not we are doing the right thing goes unasked, particularly during the...

How to Handle Fear

Posted by: Rod Kurtz on December 25

We all worry, and today's business climate doesn't make worries any easier to avoid. Worrying is little more than trading your peace of mind for self-inflicted negativity about the future....

Participate and Observe at the Same Time

Posted by: Rod Kurtz on December 24

When participating in important conversations, try to use part of your attention observing. No matter how engaged you may be, send a small piece of your focus above the scene...

How to Get Unstuck

Posted by: Rod Kurtz on December 23

We all get stuck at times, and entrepreneurs are no exception. All too often our tendency to ask the same questions when facing the same circumstances keeps us from making...

Be a Role Model for Your Employees

Posted by: Rod Kurtz on December 22

Troubled times remind small business leaders of the need to take responsibility. Admitting your part in what went wrong—even when painful or embarrassing—not only moves the situation toward real solutions,...

Is Your E-mail Eco-friendly?

Posted by: Rod Kurtz on December 19

Whether it is a matter of mistrusting computer backups or simply because of the habit of wanting to touch the words we are reading, computers and e-mail have actually increased...

To E-mail or Not To E-mail

Posted by: Rod Kurtz on December 18

E-mail is an excellent form of fast, efficient communication. As with any great tool, it can be misused. It is important to recognize that e-mail is not dialogue. It is...

The Art of Negotiation

Posted by: Rod Kurtz on December 17

For many business owners, nothing is more exhilarating than successfully negotiating a big contract or new partnership. A new contract can take a company to the next level or demonstrate...

Use E-mail More Effectively

Posted by: Rod Kurtz on December 16

Write the main point, request, or question in the very first sentence of your e-mail message. This one practice, alone, could have a huge impact on the quality of your...

Deciding Which Opportunity to Pursue

Posted by: Rod Kurtz on December 15

Investors consider hundreds of businesses before making an investment decision and they learn to do so objectively and with discipline. Business professionals must do the same when they too are...

Identifying Solid Business Opportunities

Posted by: Rod Kurtz on December 12

Distinguishing between ideas and opportunities is the fundamental challenge facing every businessperson. Those who can correctly sniff out the opportunities are the ones who will build successful businesses and create...

Developing Talent

Posted by: Rod Kurtz on December 11

"Cultivational" may be a new term for you. It means to be a person who prepares the mind, improves skills and performance, or develops the potential that resides within a...

Let Go of the Past—Now Is Normal

Posted by: Rod Kurtz on December 10

Is your business suffering due to high gas prices and the economic woes of 2008? Are you waiting for business to return to "normal"? If so, you must revolt: Stop...

Educating Customers Is the Key to Success

Posted by: Rod Kurtz on December 09

In an economic slowdown, we sometimes prequalify that all of our customers are pulling back, waiting for things to improve, not interested, or don’t have the money now. Thinking in...

Determining Who Might Buy Your Business

Posted by: Rod Kurtz on December 08

First, determine what type of small business you are. If your net profits are below $1 million and your gross revenues are below $3 million, you may be a "mom...

Are You Visible When Prospects and Customers Are Shopping?

Posted by: Rod Kurtz on December 05

You have no control over the state of the economy or the potential loss of revenue and profits that may occur. You do, however, have total control over the way...

Running an Energy Efficient Business

Posted by: Rod Kurtz on December 04

Now more than ever, small businesses have to examine all options for reducing costs as we navigate our way through these turbulent economic times. Having an energy-efficient business is a...

Maximizing Trade Show Leads

Posted by: Rod Kurtz on December 03

There are many benefits to attending an industry trade show. You scope out the competition, network with potential partners and customers, get feedback from attendees on your products and services,...

Steps to Effective Business Continuity Planning

Posted by: Rod Kurtz on December 02

In today's data-dependent world, many small and midsize businesses still have ineffective or nonexistent business continuity plans in place. According to the 2007 Best's Underwriting Guide by A.M. Best, only...

Defending Your Internet Presence

Posted by: Rod Kurtz on December 01

Your Web site is your company's online fingerprint and the most valuable information-sharing tool that you have. But just as it enables you to reach millions of online users, it...

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Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

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