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Your Customer's Experience on Your Web Site

Posted by: Rod Kurtz on November 21, 2008

To truly understand a customer’s experience with your Web site or Web-based application, you need to know exactly what end-users are seeing at all times. For this purpose, Web performance monitors let you simulate end-user activity and test your site’s performance at all stages of the online experience. In general, such tools let you create monitoring scripts by simply walking through typical user activities such as putting items in a shopping cart and checking out or logging into a customer portal. They also show you exactly what is happening from the perspective of the Web browser, allowing you to measure site availability, response times of different site functions, download times, and more, giving you insight into just how well your applications perform in the real world.

The key is to find a solution that combines this type of monitoring with regular, detailed reporting and monitoring from a variety of locations to ensure your site performs consistently at your preferred levels across the globe. Without these monitoring tools, you run the risk of not knowing about performance issues until they’ve already had the chance to taint your prospective customer’s experience.

Ken Godskind
Chief Strategy Officer
Coconut Creek, Fla.

Reader Comments


November 25, 2008 12:29 AM

Hey ken..good stuff..i do check periodically my websites' performance via website grader and analytics by webtrends..any other tool you can suggest wherein i can truly analyse and enhance user's experience..

Ken Godskind

November 26, 2008 4:51 PM


The key to understanding and enhancing the end-user experience is to perform regular monitoring.

AlertSite provides DéjàClick TrueUser performance monitoring ( It utilizes a real web-browser for measurement.

Regular monitoring helps site owners answer critical questions like:

- How do all of the individual processes of my site perform like search, login, etc?

- How does site performance vary throughout the day or at peak times vs.

low traffic times?

- What does site performance look like from different geographies?

Feel free to visit to begin your evaluation today.

-Ken Godskind (

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