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When credit markets fail, it becomes a cash and carry world. The credit crunch extends to small businesses in a very direct way: You will have a harder time getting credit, and as a small manufacturer, you must not extend credit even to longstanding customers as you did only months ago. Increase the amount of deposit that you require from customers to cover your cost of goods sold and your fixed overhead costs, and require cash on delivery.
Marilyn J. Holt, CMC
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