+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Few things are more frustrating to a consumer than trying to visit a Web page only to be greeted with an error message—or worse, no message at all. Web site outages aggravate visitors and threaten to drive would-be customers to competitors with sites that function without flaws.
For any company introducing a function to a Web site, launching an advertising campaign, or anticipating major media coverage, an endorsement, or some other event that will attract heavy online traffic, it is imperative to determine how many users the site can accommodate.
Web site load-testing services help businesses of all sizes simulate Web traffic and test the limits of a site’s capacity. This testing ensures that Web sites will work well under the heaviest anticipated loads, keeping visitors and potential customers satisfied and able to access your information.
Although load-testing helps you determine and adjust your peak performance levels, it doesn’t necessarily ensure that the threshold won’t be broken. So be prepared with a lighthearted, graceful, and/or humorous error page that lets visitors know you have recognized the glitch and will be up and running again soon.
Chief Strategy Officer
Coconut Creek, Fla.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.