If you want to give your Web site a quick marketing check-up, follow these tips:
Give your visitors reasons to return. Update your site often by offering new products and services, fresh links to other sites, and content that’s valuable and interesting to read.
Capture as much information as possible about prospects when they visit your site. Then use that information in your company’s promotional and marketing campaigns.
Target and market your Web site to your customers just as you do with other marketing. Promote your URL on everything from business cards to signs on vehicles.
Stay focused on the potential buyers of your products and services.
Don’t let graphics overpower your site. Too many graphics can slow the load time of your page and make things confusing for visitors. Don’t let a lot of graphics interfere with the selling message you’re trying to send visitors.
In most cases, the purpose of your site is to inform visitors and motivate them to make contact with you, whereby you can then make the sale. Don’t provide so much information on your site that they don’t feel there is a need to make contact directly with your business.
ShopTalk 800 Business Consultant
National Association for the Self-Employed
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.