Don't Wait for the Bandwagon

Posted by: Rod Kurtz on August 25, 2008

Given the current economy, many businesses are looking to adopt new technologies to help control costs and compete. It’s sometimes tempting to delay these decisions until the market has clearly tipped in one direction. But as the old adage goes, if you see the bandwagon, it is probably too late. Recognizing the signs of when the market is primed for a new, radical change is essential to being a leader instead of a laggard. This is even more vital for companies wanting to implement different technologies.

We see this often with customers looking to mobilize their business. They become anxious about making the wrong turn out of the driveway for fear it will take them down a road that is difficult to reverse. As a result, mobile projects can become stymied as they wait for a stakeholder or sponsor to step up. The advice here is clear: don’t wait. Things will never be perfect. Start by finding an area of the business that is the no-brainer in whatever you’re looking to try, and prove your business case from there. It’s easier to extend strategically across the organization that way and significantly increase value.

Jim Hemmer
CEO and President
Antenna Software
Jersey City, N.J.

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