Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Connecting with Customers

Posted by: Rod Kurtz on August 14, 2008

How do you know what your customers say about your ability to deliver excellent customer service? How do you measure satisfaction? While the job of marketing and advertising is to bring more customers to your door, if you don’t have the processes in place to deliver excellent customer service and create advocates for your business from your current customer database, then there is no need to ask for more business from them or to even ask for referrals.

The best companies enjoy high levels of customer retention and are joined at the hip with the people with whom they do business. These companies measure the quality of the relationships at every point of contact.

The Spanish word "simpatico" does not translate perfectly into English. The closest would be the word empathy. But simpatico conveys the added flavor of interconnectedness or the importance of understanding and appreciating the other person’s perspective. The goal for connecting with customers is to create moments that are very "simpatico" at every point of interaction. If these moments can be maximized, the value of the interaction will deepen the relationship in a way that results in repeat business, referrals, and the development of a customer for life.

Charlie Fewell
Charlie Fewell & Associates
Memphis, Tenn.

Reader Comments


September 23, 2008 7:38 AM

Spoken like a true marketer! Relationship marketing is the key word in modern marketing. It helps to keep an updated Customer data base as well as to keep the customer updated about our company.

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!