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With the arrival of a dizzying array of Web 2.0 technologies (Facebook, iGoogle, etc.) for businesses both large and small, there come new security challenges that must be taken into consideration. These risks are especially critical for small to medium-sized organizations, whose business is likely to be seriously affected when sensitive data is leaked.
Here are five easy-to-remember pointers for keeping information safe when using Web 2.0 technologies to do business:
1. Set limits for what you are willing to expose about yourself and remember the context of the interaction (business or personal). Be wary, since embarrassing or inappropriate information about yourself may appear in contexts you did not expect it to.
2. Secret is not secured. Some social networks, like Facebook, allow users to engage in private or secret groups, but hackers can still infiltrate discussion boards and gain access to confidential conversations. Make sure appropriate enterprise-grade safeguards have been put in place for employee use.
3. Never enter your user name and password on a page you arrived at by clicking on a link in an e-mail, IM message, third party Web site or social networking site. These are the tools hackers use most often to steal passwords.
4. Social networks are not just for play. Treat the network as a resource of valuable information, but be aware of the risks it presents to your business.
Vice-President Marketing & Product Strategy
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