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Appearing in search engine results is increasingly important for growing your small business—whether your business is online or offline. You can improve the way search engines display information about your business, either through search ads that you pay for, known as sponsored results, or in free listings, referred to as natural search results.
Your business will appear in natural search results when Google (
While Google and others guard how their search engines work, there are a couple of best practices that you can apply to improve your appearance in natural search results.
First, find directory Web sites that allow you to control your business listing, and make sure all your locations are listed clearly so they appear on maps.
Next, enrich the content and information available about your business by adding photos, customer testimonials, and other information to help describe clearly what you do and why prospective customers should choose you over other businesses they may see online.
Lastly, have your customers and partners put links to your Web site on their own sites and blogs.
All of these simple and free activities will help boost your visibility in natural search results, which in turn will generate leads for your business. You should experience a valuable return on your minimal time investment.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
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