A strategic partnership or professional relationship can, at times, become unbalanced or unproductive. It can be tempting to either put your self-interest first, or place the needs of the other party ahead of your own in order to find a quick fix. Both solutions are equally unlikely to produce favorable sustainable results. Ask instead: What solutions will honor the aims and needs of both parties—yours and theirs—equally? Even if current conditions make it seem like a long shot, finding such a balance is always possible with tenacity and hard work. When you forge solutions that work for all parties, including you, your efforts are rewarded with productive relationships that stand the test of time.
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