Launch Your Product Idea with a Benefit Statement

Posted by: Rod Kurtz on February 8, 2008

Inventors are often confused about what they’re selling to a company. Regardless of what your product may actually be, you are not selling a patent, a prototype, or a feature. You’re selling benefits.

What is a benefit? Something that improves on the company’s existing products, solves a problem, addresses an issue, generates more customers, etc. A benefit is a quality that is of value to the company. Identifying the benefit/s of your idea cannot be overstressed. Benefits are universally understood and used as a means of exchange.
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