Don't Be Afraid to Advertise

Posted by: Rod Kurtz on February 28, 2008

People do not buy what they do not know about. Advertising informs potential customers about the availability of your products or services. To avoid wasting your time and money, you need to plan your advertising campaign carefully.

First of all, don’t be afraid of advertising. Work with talented people, set reasonable expectations, and make sure you advertise consistently. Also keep in mind that advertising does not make itself. Work with an advertising firm and push them to create an effective ad for you. Measure the results of the ad and change where you advertise if the ad is not working. Know how much your advertising costs, and be sure to add it to the price of your product.

Not only does effective advertising let potential customers know about your product, but it also creates a buzz about your company, and this attracts investors.

Marilyn J. Holt
CEO
Holt Capital
Seattle

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