Archives: February 2008

Six Tips for Minimizing Travel Expenses

Posted by: Rod Kurtz on February 29

At times it would be nice to think you could drum up funding, sell your products, and service your clients without ever leaving the office, but that's not practical. If...

Don't Be Afraid to Advertise

Posted by: Rod Kurtz on February 28

People do not buy what they do not know about. Advertising informs potential customers about the availability of your products or services. To avoid wasting your time and money, you...

Escaping the Tyranny of Price Competition

Posted by: Rod Kurtz on February 27

For U.S. manufacturers, competing on price with companies that are exporting goods from a low-wage-paying country is nearly fruitless. While you expend effort and know-how on shaving a percentage point...

Tell Your Story with a Product Marketing Specialist

Posted by: Rod Kurtz on February 26

When people buy a given product, they are often buying the story of the product, which includes why and how it is going to make their life better. Unfortunately, most...

Set the Right Goals for Your Sales Team

Posted by: Rod Kurtz on February 25

Your sales team will make or break your company, so you need to make sure the drum beat they march to matches the financial goals of your company. Setting the...

Understanding Business Owner's Insurance Policies

Posted by: Rod Kurtz on February 22

Basically, three types of insurance are available to protect your business: property, liability, and workers' compensation. Workers' compensation insurance is required by law in all 50 states. Although property and...

Why the Greatest Roadblock to Growth Is Your Sales Team

Posted by: Rod Kurtz on February 21

Most sales teams produce a small fraction of the sales they need. This does not necessarily mean they are slacking—they simply may not have the right tools to do their...

Social Media's Impact on Your Offline Business

Posted by: Rod Kurtz on February 19

You may think not having an online presence means the Internet does not have an impact on your business. The truth is consumers are increasingly turning to the Internet for...

Preparing for When Landlines Go Down

Posted by: Rod Kurtz on February 18

While many companies have some form of disaster recovery plan in place for their data operations, most have not considered how to keep their lines of voice communication with customers...

Prepare Your Business for the Mobile Workforce

Posted by: Rod Kurtz on February 15

Today's mobile workforce includes more than just traveling salespeople and field personnel. In fact, analysts predict that upwards of 60% of all U.S. workers are mobile. Businesses must be prepared...

One Way to Reduce or Eliminate Set-up Costs

Posted by: Rod Kurtz on February 14

Depending on the size of an organization, moves, adds, and changes can often be a hefty, inconsistent, and unexpected expense. When planning your company's data and communications infrastructure, make sure...

Preventing Employees from Getting Trained and Moving On

Posted by: Rod Kurtz on February 13

Is there a legal way to require employees to reimburse the company for their tuition assistance if they leave within six months or a year from receiving the training? If...

Why Are You Rushing?

Posted by: Rod Kurtz on February 12

Patient small business owners tend to delegate well and operate effectively. Patience—or lack thereof—is determined by one's core belief about time. An impatient person feels there's never enough time—a feeling...

The Right Way to Fix a Problem

Posted by: Rod Kurtz on February 11

A strategic partnership or professional relationship can, at times, become unbalanced or unproductive. It can be tempting to either put your self-interest first, or place the needs of the other...

Launch Your Product Idea with a Benefit Statement

Posted by: Rod Kurtz on February 08

Inventors are often confused about what they're selling to a company. Regardless of what your product may actually be, you are not selling a patent, a prototype, or a feature....

Give Your Full Attention

Posted by: Rod Kurtz on February 07

Small business owners often walk into work situations with expectations, and rightly so. Yet in order to give a problem or person your full attention, it's critical to let go...

What Return on Investment Means in Mergers and Acquisitions

Posted by: Rod Kurtz on February 06

There is a staggering difference between the return on investment (ROI) that a venture capitalist seeks (some more than 50% per year) and the ROI a large company may seek...

Managing Anger

Posted by: Rod Kurtz on February 05

Small business owners inspire their employees and others by being emotionally honest and authentic. So when your temper flares at someone, it's important to find a skillful response to your...

Avoid Overcomplicating a Crisis

Posted by: Rod Kurtz on February 04

When confronted with a crisis, small business owners must avoid responding in ways that further complicate the situation. It's natural to think big problems require big solutions, and so take...

How to Learn About a Franchise's Financial Performance

Posted by: Rod Kurtz on February 01

The information you can discover regarding the financial performance of a specific franchise depends, in part, on whether you are a potential purchaser or simply a curious member of the...

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Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

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