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How to Interact with Customers Using Social Networks

Posted by: Rod Kurtz on December 11, 2007

Here are some tips to getting the most traction in reaching out and connecting with your customers via social networks:

•Send individual e-mails. Every social network has a personal inbox feature where messages get sent to your contacts and other members. By crafting clear, well-focused, short messages, you can pass along information about your business.
•Comment on your contacts’ profile pages. Leaving a friendly hello on your contacts’ profiles is a good way to get to know your customers and form relationships. Once you build rapport, you can try subtly plugging your product, service, or business in your comments.
•Start and join groups. You can form groups about anything—from the serious, such as Green Thumbs (if you have a landscaping business), to the not so serious, such as a group for dog-lovers. Once you start a group, invite your customers to join.

This might look like a ton of stuff to digest, but if you look at it piece by piece, you’ll see that none of it is tough to do. Plus, you don’t even have to be tech-savvy—you just have to get started.

Andy Leff
Philadelphia, Pa.

Reader Comments


December 12, 2007 10:21 AM

I don't like the idea of plugging your business or product unless it is relevant. That would immediately turn me off if I'm speaking with someone and they then try to push a product or business that I'm probably not interested in. It also seems underhanded and dishonest. If it is relevant then it's ok but if it's not (which I think will happen pretty often) then it's going to turn off a lot of people.


December 15, 2008 4:44 AM

This message as enough information towards interaction with customer, thanks Mr. Andy Leff

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