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Viral videos are the hot new way to raise awareness for your business. Everyone passes videos through e-mail, so why not get your business passed around, too? Follow these tips to guarantee your clip becomes the next topic of conversation.
Production companies need not apply. YouTube is the cheap and easy way to go and acts as an instant distribution channel.
Elicit a reaction. The more shocking, engaging, or compelling your video is, the more likely people are to pass it around.
Content can connect—or not. The video’s subject or content doesn’t necessarily have to be about your business. You can tie your business in loosely by flashing your logo, Web site address, and key message at the end of the video.
Be inventive, innovative, incredible—anything but boring. Do a search on YouTube for "Will it blend," and see how a company turned its blender into a viral phenomenon. Zigging where others zag will capture the audience’s attention.
Once your video is done, leverage online communities and e-mail campaigns to disseminate it, and let your customers become your primary distribution channel.
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To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.