Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Keeping Data Safe

Posted by: Rod Kurtz on August 20, 2007

Taking steps to ensure personal information is secure and private benefits both companies and customers in a world where no data is safe. The protection of customer data is a critical responsibility for all employees, and it is important to establish a corporate culture that respects security and privacy. A company that does can ease people’s minds and strengthen its market position.

To do this, management must demonstrate its commitment, provide time and resources to support projects, and recognize employees who excel in implementing those values. IT teams need to establish "zero tolerance" information security processes and policies. Marketing departments need to embrace security and privacy practices as a way to differentiate brands and build relationships with consumers. Processes to get started may include formal audits with outside auditors, consistently monitoring security systems, and communicating information throughout the company.

Telling consumers that personal information is protected gives reassurance, but that proving personal information is protected gives credibility. Obtaining certification seals from organizations such as TRUSTe and VeriSign (), provides companies with the "gold standard" in privacy and security policies.

No one can guarantee privacy or safety in the Web 2.0 world. However, it is possible to communicate to customers and consumers that all possible steps have been taken to keep personal information secure and private.

Rick Fernandes
CEO and Founder
Norwalk, Conn.

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!