Archives: August 2007

How Much Money Can You Make From a Franchise?

Posted by: Rod Kurtz on August 31

If you have asked a franchisor this question, you may not have gotten a straight answer (or one at all). The main reason lies in legalities. The Federal Trade Commission...

Steps to Ease M&A Pain for IT

Posted by: Rod Kurtz on August 30

Although mergers and acquisitions are a means for growth and a sign of success for a company, growing pains are often experienced within the organization. IT professionals, for example, are...

How Much of Your Web Site Should You Copyright or Trademark?

Posted by: Rod Kurtz on August 29

Generally speaking, copyright is a form of ownership that applies to the text, graphics, design, and other content on your Web site. As long as you have an ownership claim...

Think IT before an M&A

Posted by: Rod Kurtz on August 28

As a merger or acquisition is taking place, IT departments are often left carrying a large portion of the burden of making two companies become one. Not only are IT...

Managing Explosive Growth

Posted by: Rod Kurtz on August 27

The first five years of small business ownership can breed a unique set of challenges—especially for businesses that experience rapid growth. But growing pains in any small business can be...

Eight Top Web Site Design Issues

Posted by: Rod Kurtz on August 24

Does your Web site keep people captivated, or does it send them fleeing as soon as they get to your home page? Do you offend your visitors with the following...

Maximizing Revenues in Mobile Advertising

Posted by: Rod Kurtz on August 23

A recent study conducted by Harris Interactive and Ingenio revealed that more than four out of five U.S. adults own a mobile phone compared to only about seven in ten...

Generating Repeat Business

Posted by: Rod Kurtz on August 22

The biggest sale you make with a customer probably won't be the first one. In fact, it's usually the third or fourth sale that takes place after you have earned...

Small Screens Signal Big Opportunity for Businesses

Posted by: Rod Kurtz on August 21

An inherent difference between mobile and PC environments is that mobile advertisers are assured that an extremely high percentage of mobile users who conduct Internet searches intend to immediately act...

Keeping Data Safe

Posted by: Rod Kurtz on August 20

Taking steps to ensure personal information is secure and private benefits both companies and customers in a world where no data is safe. The protection of customer data is a...

How to Choose the Right E-Commerce System

Posted by: Rod Kurtz on August 17

When you decide to open an online store, you face a range of options, from outsourcing everything to doing it all yourself. Choosing the software that will run your store...

Take Time to Listen

Posted by: Rod Kurtz on August 16

As a higher and higher premium is placed on our time, it is increasingly difficult to resist the temptation to multi-task when holding conversations with others. The pace of professional...

Improve the Customer Experience on Your Web Site

Posted by: Rod Kurtz on August 15

Whether you're launching a new Web site or enhancing your current one, consider how you can improve your site and make it easier to use. The customer experience is one...

Web Site in Spanish?

Posted by: Rod Kurtz on August 14

Analysts at Forrester say that more than half of the 28 million Hispanics online prefer to surf, browse, and buy in Spanish. Assuming you want to reach and sell to...

Writing an Ad for Search Engines

Posted by: Rod Kurtz on August 13

Every day people search on Google, Yahoo, MSN and other search engines for products and services like yours. Many search engines allow you to advertise on the search results pages....

Don't Buy a Business Plan—Write Your Own

Posted by: Rod Kurtz on August 10

Don't buy a business plan. Develop your plan, write your plan, but don't buy one. Buy business plan software, or books, or blank templates, if you insist. Take a course...

The Secrets of Viral Video Revealed

Posted by: Rod Kurtz on August 09

Viral videos are the hot new way to raise awareness for your business. Everyone passes videos through e-mail, so why not get your business passed around, too? Follow these tips...

Disaster Insurance and Property Insurance: What's the Difference?

Posted by: Rod Kurtz on August 08

The basic difference between disaster insurance and property insurance is that disaster insurance is more specialized and covers your losses against immediate occurrences that have disrupted your business, while property...

Make Pay-Per-Click Pay Off

Posted by: Rod Kurtz on August 07

Online advertising through pay-per-click (PPC) ads has become more effective than traditional print advertising for reaching your target audience. And when handled correctly, PPC ads can increase your sales without...

Executing Successful E-Mail Campaigns

Posted by: Rod Kurtz on August 06

Marketing your business online is now a business necessity. One way to reach a core base of new and existing customers is through a strong e-mail marketing campaign. Here are...

The Law of Referability

Posted by: Rod Kurtz on August 03

We have all been taught that the best new contact is one who has been referred by a friend or other business acquaintance. In my experience, it's amazing the kind...

Branding: A Key to Your Success

Posted by: Rod Kurtz on August 02

During my 28 years in the commercial printing industry I've come to realize that branding is one of the most important components to any business, as it allows a company...

Giving Employees Health Insurance Options

Posted by: Rod Kurtz on August 01

Two health insurance options are usually sufficient for most startup organizations. Give employees a choice between an HMO (health maintenance organization) and a PPO (preferred provider organization). For more information,...