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Even the most successful e-commerce sites suffer from shopping-cart abandonment. Shoppers get distracted, get frustrated, or find the same item cheaper somewhere else, and leave before they make a purchase. Experts estimate that shoppers abandon their carts up to 60% of the time. That is a staggering number, and reducing it even incrementally can mean a big increase in sales. So how can you lower that number and close more sales?
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