Even the most successful e-commerce sites suffer from shopping-cart abandonment. Shoppers get distracted, get frustrated, or find the same item cheaper somewhere else, and leave before they make a purchase. Experts estimate that shoppers abandon their carts up to 60% of the time. That is a staggering number, and reducing it even incrementally can mean a big increase in sales. So how can you lower that number and close more sales?
To read the full story on AllBusiness.com, click here
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.