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Innovate Now or Break Out Your Running Shoes

Posted by: Rod Kurtz on July 19, 2007

Small businesses are often born from innovation and by that token are more creative and nimble than their large corporate counterparts. But due to limited time and resources, they often fall short when it comes to staying on top of changes in the marketplace. To maintain that competitive edge and find out about the latest trends and tools, smaller companies should take a lesson from their larger counterparts.

More and more of these companies are appointing corporate innovation officers or executives to investigate ground-breaking business solutions and thereby identify innovations to address even the most painful business problems. While it may not be practical for small businesses to appoint a single person for this task, you can assign different areas of innovation to several people in the company, keeping them engaged, up to date on the market, and motivated. Successful small businesses might also dedicate resources by participating in industry forums, visiting online communities, and meeting with other industry experts.

While too many cooks in the kitchen may spoil the pot, you can almost never have too many eyes and ears scanning the industry for innovative technologies. By constantly being on the lookout, not only can you find the best solutions for your biggest business problems but you can also avoid having to strap on running shoes later just to stay in the race.

Shahar Kaminitz
Yakum, Israel (with offices in Boston )

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