Metrics for Measuring Ad Campaign Effectiveness

Posted by: Rod Kurtz on May 22, 2007

Advertising is not an exact science. There’s no precise way to measure the success of an ad campaign. You can’t, for example, determine how many sales dollars are generated by each advertising dollar you spend. But there are methods that will give you a rough idea of whether or not your ads are hitting the mark.

To assess the effectiveness of your advertising campaign, you can monitor sales, new customers, requests for information, phone inquiries, retail store traffic, Web-site traffic, or clickthrough rates. Use these tactics to gauge the power of your ads.

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