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Guerrilla Guide to Trade Shows

Posted by: Rod Kurtz on May 1, 2007

While strolling through the show, look for an ally. If you can find a suitable partner, offer to split the cost of a booth at the next trade show. Explore other synergies, such as a trade show pavilion. Is there a large company in your industry that sponsors an area for smaller vendors? Take advantage of these opportunities.

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