As a business owner, you know about every part of your business. When your business was fairly small, you did all or some of everything. As you grew your business, you handed off specific tasks, such as cad-cam work, programming, sales, or reception. However, as a small business, your company may need more skills than you can afford to hire. While using outside service providers may answer some needs, you might still be paying for a loyal and vested employee who is underutilized.
For example, instead of paying for an outside Web master who may not "freshen" your Web site more than once a month, cross train your receptionist, IT staff, and salespeople to prepare and upload information to your Web site in a timely manner. Make sure that more than one person is trained to do this, so that the job can be shared. Cross-training also allows people who may be burning out on their current job to remain profitable, loyal, and enthusiastic employees working in another area of the business. You retain good employees, strengthen your team, and limit the risk of absence, burn-out, and bad new-hire decisions.
Marilyn Holt, CMC, CEO
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