Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Create Good Data Hygiene Habits Early

Posted by: Rod Kurtz on April 8, 2007

Good data hygiene is essential for businesses of all sizes, but beyond simply being a matter of good business practice, our research shows that an operational respect for the customer is good for business. When we studied the correlation between the business/customer relationship in the financial-services industry, we found that a bond of trust translates to customer loyalty. Similarly, consumer research firm Yankelovich correlated consumer trust to higher per-customer profitability. Forming good data hygiene habits early in the life of a business is important to establishing a culture that supports a top-to-bottom awareness and respect for customer privacy, data security, and strong data management as the organization grows.

Dr. Larry Ponemon
Founder and Chairman
Ponemon Institute
Traverse City, Mich.

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!