It’s important when running a small business to understand outside opinion. It’s easy in small business for everyone to drink the Kool-Aid, but more important is respecting third-party validation. It’s important to truly value the relationships you form with investors or venture capitalists—and not just to milk the money. Be smart with how you spend money, and keep investors updated on what your company is doing.
If you show them that they are more than just a check to you, they’ll likely show you that you’re more than just an investment on paper to them.
Yakum, Israel (with offices in New York and Boston)
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