In-house mailings are a great way to stay in touch with your customers—and to contact prospective customers. Mass mailing, in small-business terms, ranges from sending out a dozen invitations to bulk-mailing several hundred coupons. It all adds up to repeating your company message and gaining top-of-mind familiarity. You can do your own mailings, or you can purchase mailing lists from outside brokers.
To read the full story on AllBusiness.com, click here.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.