Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
To educate your company’s outside salespeople, start by putting yourself in their shoes. For example, understand what a retail clerk selling your product needs to know to help a customer. Be sure to provide all the necessary support materials. These can range from inexpensive fact sheets to videos that provide refresher training.
When a product is complicated, do on-site training with sales associates. Make sure you or a knowledgeable member of your staff is available to answer questions from sales associates, by telephone or e-mail.
Finally, get feedback from outside salespeople so that you can improve training as you introduce new products.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.