Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Buying a Company for Growth

Posted by: Rod Kurtz on February 7, 2007

When buying a company for growth, look only at the three success factors:

• Customer type and share

• Market share and size

• Rapid-growth opportunities

Do not get distracted by how much you think you can save on the target company’s balance sheet. This may seem counterproductive, but for the first two years after buying a company, there is little you can do to make it more profitable. When you buy for the three success factors, however, you can turn your purchase into an immediate and sustainable profit center.

Each of these factors alone will help your company’s profitability with new channels for marketing and sales, greater market share, and access to more customers who want your products and services. The top line (or total revenues) of the company you buy also can be positively affected when it is introduced into your sales channels. In making top line the driving factor when buying a company, you give yourself time to integrate the new acquisition into your company while increasing both the top and bottom lines of your first company.

Marilyn Holt, CMC
Holt Capital

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!