Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Answer Your Phone Calls

Posted by: Rod Kurtz on January 15, 2007

A key consumer turn-off is the business that doesn’t answer its phones, even during normal business hours. People might be used to calling the major U.S. chains and being trapped in voicemail jail, but they expect more from your small business. If you can’t afford to have someone answering your phones fulltime, consider hiring an answering service. It is far better to offer a live voice to a prospective customer than the sound of a recorded voicemail or answering machine message.

And when customers do leave you a message, don’t let their calls go more than 24 hours without being returned. It just makes good business sense to choose a time every day to return your calls. Even just leaving a message on your customers’ voice mail or message machine will go a long way toward "super-gluing" them to your business.

Neal Polachek
Senior vice-president, research and consulting
The Kelsey Group
Princeton, N.J.

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!