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Going overseas to sell your product or brand is a far cry from taking a vacation. Even so, learning as much as you can about a country’s culture and history before you travel is indispensable preparation for the trip—especially in countries in Eastern Europe that are now recovering from the aftermath of the collapse of the Soviet Union.
In such places, a lot of time and money has been put into art, music, architecture, and infrastructure. People are a very proud of their country’s progress and would like to see that you have some enthusiasm and knowledge for it as well. That being said, make sure you know a bit about your own country’s culture and history so that you have something to share with them, too.
Also take a look at cultural differences such as titles and introductions, language differences, differences in organizational structure and philosophy. By making yourself familiar with these differences and including their style in your conversation, you eliminate confusion and work more effectively.
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