When an industry is constantly evolving, successful entrepreneurs roll with the trends. Just ask Tony Zoccoli, founder of Nine O’Clock New Media, a Web-development and creative-services firm based in Fremont, Calif. When he founded the company in 1995, it was called ProGraphix, had a single employee and focused exclusively on design for print products.
When Zoccoli started his company, offering Web services wasn’t even a consideration. "There was really no push for Web work," he says. "The Internet was too new." But as a growing number of his customers started requesting Web sites, Zoccoli reinvented his business to grow with the burgeoning industry. And he didn’t bother with a business plan.
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