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How to Keep Traffic at Your Site

Posted by: Rod Kurtz on November 6, 2006

You’ve figured out how to drive potential customers to your site…now what?

Keeping visitors at your site requires that you write compelling content that your customers can easily access. Engaging copy that speaks directly to your potential customers will keep visitors on the site longer, help them understand your company’s business, and increase the odds of retaining those customers.

Just as you may pay for a Web designer to create a catchy and colorful site, there are professionals who can help create your site’s content. After all, a beautifully-designed site won’t be worth much if your potential customers don’t hang around long enough to understand what you can offer them.

Edan Portaro
Vice-President, Sales & Business Development
InfoSearch Media
Marina del Rey, Calif.

Reader Comments

Rob Frankel

November 17, 2006 11:50 AM

All that's true, but what's the point of traffic if the traffic isn't qualified traffic? Forget the big numbers. Nobody cares if a million people stop by, but nobody buys. That's why brand strategy is so important. You want high-probability prospects. After that, you want them to come back. Preferably on a regular basis.

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