Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Internet advertising has mushroomed into a billion-dollar industry, and this means great things for scrappy small-business owners. The rise of new Internet advertising tools and technologies make it possible for small businesses and entrepreneurs to be front and center with potential new customers surfing the Web—without committing to large-scale marketing campaigns. The popularity of local search is also paving the way for small businesses to grow their local customer base—increasing both awareness and the bottom line.
All of this means great things for small businesses, but what else can companies do to increase their growth without expending a lot of capital?
1. Leverage existing assets. Most new businesses and smaller establishments don’t have money to burn on mass-marketing campaigns or flashy Web pages. New technologies, like “Pay-Per-Call,” help increase a company’s presence and utilize the one tool they already have—the phone.
2. Pay for ads that actually deliver. Today’s newest online ad systems allow businesses to only pay for an ad after it delivers a solid lead. This helps keep advertising costs low, while maximizing the amount of exposure online.
3. Utilize the Internet to connect live. Consumers are searching online all the time, but sometimes they actually need to speak with someone before they buy. New online advertising methods that put businesses in touch with a live potential customer are becoming more and more popular.
There are many new Internet advertising methods that small businesses can utilize to generate interest and create exposure to their target audience, regardless of how large or small their marketing budget is.
Chief Marketing Officer
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.