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14 Reasons Small Businesses Need Both a Logo and Marketing Materials

Posted by: Rod Kurtz on October 26, 2006

Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Here are some of the benefits of having a professionally designed logo and identity system.

To read the full story on AllBusiness.com, click here.

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