Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Here are some of the benefits of having a professionally designed logo and identity system.
To read the full story on AllBusiness.com, click here.
AB
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.