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Picking the Perfect Name for Your Corporation

Posted by: Rod Kurtz on September 22, 2006

It is a good idea to start the process with several choices for your corporate name before beginning research to determine whether the corporate name you have selected is available. It is very possible that your first choice may be unavailable.

The general rule is that no Secretary of State will allow the filing of Articles of Incorporation if the corporate name is the same as, or closely resembles, any name on each state’s official list of corporate names, which includes names of corporations in good standing, foreign corporations qualified to transact business in the state, and corporate names reserved in the state…

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Reader Comments

Rob Frankel

September 22, 2006 1:06 PM

Actually, the name of your operation stems from your brand strategy. It's there to communicate what prospects can expect from your brand. Just as a logo is there to visually communicate your brand strategy, your corporate identity must do so. As opposed to what most people think, memorabiliy isn't the most important aspect of a name: clarity is. That's what makes the name compelling.

Leslie Nolen

September 25, 2006 10:49 PM

Great suggestions. We work exclusively with wellness businesses and steer clients away from "cutesy" or clever names, puns, and the like. Our experience is that names which clearly and succinctly convey what you do are likeliest to attract customers. You don't want to confuse them about what your business does.

We also find that asking your most satisfied customers and clients how they describe their experiences to colleagues, friends and family is a great way to come up with words that can inspire a business name or tagline that really resonates with prospects who closely resemble your "best" customers.


February 11, 2008 9:58 PM

I am interested in a business name for my new venture - assisting new moms with babies and other children living in the household. Moms may be exhausted, frustruated, etc. needing my assistance. Can you help me with a name??? Thanks, Ella

Lois Wright

June 30, 2008 2:04 PM

How about "Mom relief" or "Relief for Mom" or "Help for Mom". Maybe others can think of better names. But, remembering back to when my children were young, anything that resembled giving me some help or relief (even for a little while) made my stress level go down.
Good Luck!


January 19, 2009 5:43 PM

hi, I'm opening a home daycare for kids and i need help in naming it. I would like something that would really catch the parents attention and know that their little ones will be safe and loved

Beth Ross

January 24, 2009 6:11 PM

We began a web site & graphic design firm and did a word play on Public Relations and named the design business It is pronounced as Kinder as in being kind to someone. We are forever getting calls from people looking for a day care service. Because they think the name stems from kindergarten for children. is in the business of designing logos and branding. Our next job will be for a day care center and we can help them come up with a sweet name. Hope this helps with the name of your new venture.

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