Things you can’t sell online fall into two categories: items that just don’t sell very well over the Web, and items that are illegal to sell over the Web.
Your common sense can tell you a lot about which items people won’t buy from an online store. This includes things that customers want to hold, smell, taste, or simply see for themselves before they buy. Is that mattress as comfortable as it looks? Does that perfume have just the right aroma? Which shade of lipstick is most attractive? Unless people already know the scent or the color, they’re unlikely to try it over the Net.
Of course, there are exceptions to every rule.…
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