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No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular needs. As an entrepreneur, you must identify those customers and understand as precisely as possible what they want.
The process of finding and studying potential customers for your venture doesn’t have to be complex or expensive — but it is extremely important. In a nutshell, it requires you to find out everything you can about the customers you intend to pursue. Once you have that information, you’ll have a much better chance of capturing those customers for your business.
The facts you need to know about your target market fall into these three categories…
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