+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Unlike the executive summary, which must be concise, this is where you can elaborate on the details of the business. Typically, this section is used to explain your vision and goals for the business venture in practical terms. The who, what, where, when, and why of the business should fall into place and readers should have a clear understanding of how the company will function. Existing businesses looking to procure further capital use this section as an overview of the company, explaining how it is run, how it makes money, and what plans are in place for the future.
To read the full story at AllBusiness.com, click here.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.