Unlike the executive summary, which must be concise, this is where you can elaborate on the details of the business. Typically, this section is used to explain your vision and goals for the business venture in practical terms. The who, what, where, when, and why of the business should fall into place and readers should have a clear understanding of how the company will function. Existing businesses looking to procure further capital use this section as an overview of the company, explaining how it is run, how it makes money, and what plans are in place for the future.
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