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Customer Satisfaction Means Brand Awareness

Posted by: Rod Kurtz on May 8, 2006

How many times have you called a company only to be treated as though you’re bothering the people there? Or a company representative agrees to call or meet you at a certain time, but doesn’t follow through? Anyone in business — especially small business — needs to be extra aware of these potential problems. Make sure excellent customer service is a priority. Advertising alone doesn’t build your brand: Customer satisfaction and quality do.

Leonard Gingerella
Executive-in-Residence, Kellstadt Graduate School of Business
Entrepreneur-in-Residence, Coleman Entrepreneur Center
DePaul University

Reader Comments

Mr. Smith

May 8, 2006 11:18 AM

Good customer service is a dying breed in any city and on the phone. Customer service reps feel that they are treated rudely by customers and there for retaliate with the same rudeness. Both customers and reps must start talking to each other with more respect to make it a win/win outcome.

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