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Be connecting and be connected. It’s a message that may sound a bit strange at a first, but it conveys a key theory in the business world. When you are connected to a well-built network, your business moves with an extra powerful engine. A warm call to a networked acquaintance can be much more effective than a cold call. A person from your network may refer you to a printing service provider that helps you cut costs and deliver high quality. Someone you met in a social networking event may tell you who the true decision maker is in a company where you are trying hard to close a deal.
Part of being connected means that you also need to provide connections to help other people in your network build their businesses, too. When you refer a business opportunity to your networked acquaintance, when you introduce others to the best CPA you have, when you direct someone to find the project principal directly, you are connecting others.
With years of building such two-way networking channels, you will be sure to stay in the center of your networked world, always knowing people who can help your business — and at the same time you will become known to people who need your assistance.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
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