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What Do Your E-Mails Say About You?

Posted by: Rod Kurtz on April 3, 2006

As someone who receives and sends a couple hundred e-mails a day, I’m constantly amazed at how poorly written and unprofessional most business e-mails are. Every day, fellow entrepreneurs send me e-mails that don’t even contain full sentences. They’re often rife with spelling and grammatical errors, or typed in all capital letters. Sometimes they’re virtually unintelligible.

One e-mail I recently received from someone trying to sell me an expensive piece of equipment actually read, “tom — what you think — ready to buy?” First off, my name is “Tim” and secondly, what I think is: I will take my business elsewhere. Thank you, drive through.

Why should you worry about how your e-mails are reviewed by their recipients? Because in business you’re constantly being judged by your customers, your employees, your investors, your partners, and your peers. If your e-mails give the impression that you don’t put much thought into composing the message or that you’re too busy to be bothered or that you’re a total idiot who can’t even use a spell checker, what do you think that says to the person on the other end?

It says a lot, trust me.

Here’s to your success!

Tim Knox
Entrepreneur, Author, Speaker
Owner and CEO
Digital Graphiti, Inc.
Huntsville, Ala.

Reader Comments

D. Leno

April 12, 2006 12:56 PM

Effective email communications obviously begins with the word and the word needs to be spelled correctly. However, if the content is important, it should also be sent securely.

Encrypting email has been difficult for small businesses. However, new products such as MessageLock can make protecting email a one-click process, which is perfect for small businesses and professionals.

So yes, be sure your email communication is professionally written, but beyond that make certain the message content is appropriatly delivered.

Anita Flegg

May 19, 2006 11:49 AM

When to Hire a Writing Professional: In small and start-up businesses, we often find ourselves on a shoestring budget.
Yes, we definitely have to buy that equipment or that software, but is there anything left over for marketing or for purchasing services?

One place you absolutely should not skimp is in your writing. It’s a cliché that “You only have one chance to make that first impression,” and it applies to your writing, too. If you send out a proposal with grammatical errors, you have just lost ground with your potential client.

You can do most of the work yourself, but know when to hire a professional. A professional writer or editor will make sure that you are selling the “best you."

Anita Flegg
The Sharp Quill

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