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Marketing on a Shoestring Budget

Posted by: Rod Kurtz on April 4, 2006

For entrepreneurs, creative thinking can be an important and effective marketing tool. Always be on the lookout for innovative and inexpensive ways to promote your business. Use new combinations of marketing methods. Here are just a few ideas to get your creative juices flowing:

1. Print up lots of business cards and hand them out generously.

2. Put magnetic signs on your car.

3. Join professional and social groups to network with other people.

4. Volunteer to speak at local group meetings and seminars.

5. Talk with local colleges to offer workshops in your area of expertise.

6. Participate in community-service events to enlarge your networking circle.

7. Get free publicity by sponsoring a community-service event of your own.

8. Write short articles on your area of expertise and send them to local publications.

9. Promote yourself as an expert source, and let local media know you’re available for interviews.

10. Listen to radio talk shows, and when the topic is within your realm of expertise, call in and offer your opinion.

Gene Fairbrother
ShopTalk 800 Business Consultant
National Association for the Self-Employed

Reader Comments


March 17, 2009 1:36 PM

All great ideas however I would moreover include a further item to it: think about doing a virtual event. By applying Virtual events to marketing challenges, you can get the word out to prospective customers, produce new leads and help out close business by now in the pipeline. There are small-budget ways to hold virtual events and there are more robust, feature rich and scalable solutions (like InXpo, ON24 or Stream57) that are great for putting on events that include virtual exhibits, informative conference sessions, product demos as well as networking with attendees. Although people are hesitant to travel, they are very prone to be present at an event that they can attend from their desk. Even if you are just doing a manufactured goods demo or better yet, offering several educational information in say a webinar or webcast, a virtual event will get you additional coverage and more leads very cost effectively. Visit to discover further about how to do this and locate virtual event providers.

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