If you’ve got the time and inclination, doing online marketing yourself will be more cost-effective than hiring a dedicated employee or outsourcing to an agency. In the beginning, however, there’s often a steep learning curve and it could also be quite time-consuming and potentially frustrating.
All small-business owners are entrepreneurial, and that suggests a hands-on orientation. When it comes to online marketing, however, you may want to hand off the execution to someone else.
Online marketing in its many and varied forms may be conceptually simple but is often complex to effectively implement. Before going further, let’s step back and examine what the term “online marketing” means. What does it encompass?
Click here to read the full article at AllBusiness.com.
Internet & E-Commerce Expert
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.