Marketing on a Shoestring

Posted by: Rod Kurtz on March 3, 2006

For entrepreneurs, creative thinking can be an important and effective marketing tool. Always be on the lookout for innovative and inexpensive ways to promote your business. Use new combinations of marketing methods. Here are just a few ideas to get your creative juices flowing:

• Print up lots of business cards and hand them out generously.
• Put magnetic signs on your car.
• Join professional and social groups to network with other people.
• Volunteer to speak at local group meetings and seminars.
• Talk with local colleges to offer workshops in your area of expertise.
• Participate in community service events to enlarge your networking circle.
• Get free publicity by sponsoring a community service event of your own.
• Write short articles about your area of expertise, and send them to “every” local publication.
• Promote yourself as an expert source and let local media know you’re available to interview for articles.
• Listen to radio call-in shows, and when the topic is within your realm of expertise, call in and offer your opinion.

Gene Fairbrother
ShopTalk 800® Business Consultant
National Association for the Self-Employed
Dallas

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!