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Marketing on a Shoestring

Posted by: Rod Kurtz on March 3, 2006

For entrepreneurs, creative thinking can be an important and effective marketing tool. Always be on the lookout for innovative and inexpensive ways to promote your business. Use new combinations of marketing methods. Here are just a few ideas to get your creative juices flowing:

• Print up lots of business cards and hand them out generously.
• Put magnetic signs on your car.
• Join professional and social groups to network with other people.
• Volunteer to speak at local group meetings and seminars.
• Talk with local colleges to offer workshops in your area of expertise.
• Participate in community service events to enlarge your networking circle.
• Get free publicity by sponsoring a community service event of your own.
• Write short articles about your area of expertise, and send them to “every” local publication.
• Promote yourself as an expert source and let local media know you’re available to interview for articles.
• Listen to radio call-in shows, and when the topic is within your realm of expertise, call in and offer your opinion.

Gene Fairbrother
ShopTalk 800® Business Consultant
National Association for the Self-Employed

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