Invest in a Better Web Site or Online Marketing?

Posted by: Rod Kurtz on March 22, 2006

The short answer is both. You need a Web site and you need to market it. A Web site without online marketing is a little like the proverbial tree falling in the forest — it’s there, but will anyone notice it?

If I were forced to come down on one side or the other, I would say spend more on marketing. What form that takes and where you put those dollars depends to some degree on whether you’re selling products or services. However, the challenge is that if you have an inadequate Web site or one that doesn’t provide consumers with the right information or enough of it, all the online marketing in the world may not help.

Online marketing, whether on directories, specialized vertical sites, shopping engines, or through search can deliver a potential lead to your door, but if you don’t deliver what the consumer is looking for, you may never get that call or close the sale.

Click here to read the full article at AllBusiness.com.

Greg Sterling
Internet & E-Commerce Expert
AllBusiness.com

Reader Comments

Martin

March 22, 2006 11:15 PM

Are there free websites where I can freely advertise my small business

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!