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Maximize Your Web Site

Posted by: Rod Kurtz on February 21, 2006

If you think your Web site’s finished once it’s up and running, think again. Launching a site is only the first step - how you use and maintain it is equally important. Here are some ideas to keep in mind:

Respond swiftly. Contact every lead within hours of initial contact if possible. People appreciate timeliness. They were just on your site, so they’re thinking of you right now, even if it’s only for a moment. Top of mind wins the deal. Make sure you do everything you can to stay top of mind.

Thomas Obrey
COO and co-founder of PixelMEDIA
Portsmouth, NH

Reader Comments

Ted Mininni

February 21, 2006 1:01 PM

Successful Web Site Marketing for Service Companies.
It’s All About You. Not Us.

Service companies’ web sites should clearly and succinctly speak to the customer: this is who we are, this is what we do, and our sole purpose is to service you. You have needs and problems and we can help you to solve them. We understand you and your business because we specialize in this industry sector, just as you do.

Two things matter to customers above all else: their needs and their ability to establish a relationship with the service provider who can and will address those needs satisfactorily.

Intelligently designed web sites speak to customers one on one and engage them, beginning a dialogue, from the home page on. These sites allow customers and businesses to qualify each other quickly and efficiently. Smart businesses leverage their brand identities and unique positioning, clearly differentiating themselves from their competitors.

Sensible service-oriented businesses do not present extraneous information online, streamlining their sites to reflect only that which is truly important to the customer. The core of these sites outline the services offered and tie them in to specific customer needs and benefits.

Well-designed web sites are easy to navigate. The language is clear and succinct. Contact information appears on every page so that the customer doesn’t have to scour the site to find it.

Service companies and consultancies would do themselves, and their customers, a great service if they made their web sites part of their effort in creating a better customer experience. All concerned would profit from it.

Ted Mininni, President
Design Force Inc.
Marlton, NJ

Adrien Neely

February 22, 2006 1:25 PM

Great article. Gonna get with our web designer today !

Thanks !

Adrien Neely
Life & Career Coaching for Your personal Success!


March 2, 2006 3:37 AM

Very helpful! More articles like this needed.

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