Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Think of your marketing as a short flight of stairs into your business. First you help prospects understand the problem you solve, then you explain the solution you provide, next you establish your credibility, and later you motivate them to contact you, etc. Step by step, you move them closer to a sale.
If you miss a step or two in the marketing and sales sequence, your prospects will stumble and won’t make it in the door to your business and they probably won’t visit again. If you mix up the sequence, prospects won’t take the steps you want them to take to become clients and customers.
President and Idea Guru
Marketing for Success
Old Greenwich, Conn.
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.