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Question the Numbers

Posted by: Rod Kurtz on November 14, 2005

You can’t believe the financial results that come out of your software system. Those numbers need to be reviewed and questioned. My favorite managers are the ones who look at a set of numbers and say, “That number can’t be right,” or “That number doesn’t make sense to me.” Those are the people who know the business inside and out. When they speak up, it gives you an opportunity to figure out what went wrong and fix it. That way you can be confident that you have an accurate picture of your company’s sales, earnings, and profit margins.

Eric Keller
President and CEO
San Jose, Calif.

Reader Comments

Ty Kiisel

November 15, 2005 4:31 PM

The problem with most small business accounting software packages is the false assertion that you don't need to have an understanding of accounting to interpret the numbers. This couldn't be further from the truth.

Data input and financial analysis are two different things. Analysis requires a certain level of expertise that the average small business entrepreneur either needs to acquire him/herself or hire in the form of a skilled and qualified bookkeeper/accountant.

The numbers don't mean a thing unless they're accurately interpreted.

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